The Distinctive Skills All Top Sellers Master

Master these over four dozen seemingly small things that make a huge difference in the way all top performers sell. This online, on-demand workshop coaches you on what to do, how to do it, and the science behind why each thing works.

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At The Professional Selling Academy, we know this may be the toughest sales environment you’ve faced. What worked before isn’t working now.

Our courses are built on proven strategies that succeed even in challenging economies. To help, we’re offering a 40% discount on any course or bundle—just use the code ECONOMY40 at checkout.

It’s the least we can do.

-TPSA team

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30-Day Money Back Guarantee!

We are confident that if you are serious about selling and put effort into the course, you will absolutely find it to be well worth your time and money. We are so confident, in fact, that we offer a 30-day money-back guarantee on your first purchase. Try your first course or bundle on us risk-free. If it doesn't make you a better salesperson, send us an email within 30 days of your purchase, and we will refund your money, no questions asked.

For decades, sales training has been great. . . except when it hasn’t. A few major challenges have included:

Presentation formats that take too long to consume.
Information that feels like we have been hit by a firehose.
Topics that come at us randomly.
Difficulty separating anecdotes and opinions from research.
Inability to find what we need when we need it later.

A few years ago, we began to wonder if it would be possible to create training that would combine the best of all worlds. We decided it would need to be based on three basic pillars which we fondly came to call the Three Key “Abilities.”

Accessibility

Reasonably Priced for the masses
Organized to find What you need When you need it
In Bite-Sized snippets,

Applicability

Focused on Top Performer actions
Including a Comprehensive set of topics on a common foundation (e.g., not just cold calling or closing or objection handling)
Available on Phones, Tablets, or Computers
With Immediately Actionable step-by-step prompts for implementation

Reliability

Based on Current Research - not anecdotes or opinions
Validated by Field Experience

It was a tall order and much harder to accomplish than we ever imagined. It took almost two years to get it right. This online, on-demand masterclass workshop is one of three that resulted from our efforts. We could not be more pleased.

I'm Ready! Let's Do It!

Course curriculum

1. Why The Professional Selling Academy Exists
2. What to Do, How to Do It, and Why it Works
3. Who it's For and What We Cover
4. The Parable of Competitive Lawn Maintenance
5. Confirming Understanding
6. Downloadable Course Workbook
7. Introduction: Applying the Principles
1. Your attitude directs your life
2. A not-so-hypothetical situation
3. Thoughts, feelings, and actions
4. How to move toward a Growth Mindset
5. Confirming Understanding
6. Applying the Principles
1. The too-frequent default
2. Confirming Understanding
3. Applying the Principles
1. Prospecting is still selling
2. Your first ten seconds
3. Your next twenty seconds
4. Switch to “Learning Mode”
5. Can gatekeepers help you?
6. Confirming Understanding
7. Applying the Principles
1. How have you been?
2. Your previous call with the gatekeeper
3. Break expected patterns
4. Where to focus?
5. Prospecting Reminders
6. Confirming Understanding
7. Applying the Principles
1. How much should you be talking?
2. How long should your selling conversations be?
3. How fast should you speak?
4. Confirming Understanding
5. Applying the Principles
1. Does early rapport building even matter?
2. “Where are you from?”
3. Macro and Micro Events
4. Sports-related topics
5. Don’t go here
6. Geography can make a difference
7. Are relationships the cause or the result of successful selling?
8. Confirming Understanding
9. Applying the Principles
1. My VP knew something I didn’t
2. Implied and Explicit Needs
3. It matters who says it
4. Understanding the Difference
5. The answers
6. Confirming Understanding
1. What happens when you lead WITH?
2. How to lead TO
3. "Leading TO" in action
4. Confirming Understanding
5. Applying the Principles
1. The pattern used all across the world
2. Break existing norms
3. Hypothesize and then follow up
4. Confirming Understanding
5. Applying the Principles
1. Your product origin (or founder’s) story
2. How many problems or opportunities?
3. Emotional Obstacles
4. They don't know what they don't know
5. Confirming Understanding
6. Applying the Principles
1. The past is relevant
2. When they have been misled
3. Death by questions without using the answers
4. Confirming Understanding
5. Applying the Principles
1. "Column Fodder" as an example
2. Hit it head-on
3. There are only three directions it can go
4. Hope is not a strategy
5. Confirming Understanding
6. Applying the Principles
1. Orders and No Sales
2. Advances and Continuations
3. Advance? Or Continuation?
4. The Explanations
5. Confirming Understanding
1. How important is alignment?
2. Should you ask your Buyer for the logical next step?
3. Who should suggest the day and time?
4. Confirming Understanding
5. Applying the Principles
1. “You have the sale. Stop Selling.”
2. The only three parts of a follow-up email
3. No new information
4. Confirming Understanding
5. Applying the Principles
1. A quick “fix” for shoddy selling principles
2. They only “work” in the simplest of sales
3. Buyers don’t like being manipulated
4. Confirming Understanding
5. Applying the Principles
1. Is haggling healthy?
2. Exact words and phrases
3. Ask before you gush
4. How to get the closing date into your timeframe
5. Confirming Understanding
6. Applying the Principles
1. Create a plan before you start
2. Stop talking
3. Get all their requests first
4. Give and Get
5. “What will allow you to sign right now?”
6. Confirming Understanding
7. Applying the Principles
1. Close your deal – now!
2. Sometimes, you need to negotiate twice
3. Is negotiating via email a good idea?
4. Confirming Understanding
5. Applying the Principles

About this course

2.5 hours of video content
19 Lessons
Confirm your understanding of each lesson
Prompts guide you to immediately apply each lesson for yourself in your own selling

SEE FOR YOURSELF!

Try your first course or bundle on us risk free. If it doesn't make you a better salesperson, we will refund your money, no questions asked.

What have you got to lose?