What's Included

    1. Incorrect Conventional Wisdom

    2. The Truth About Objections

    3. The Five Failures of Average Salespeople

    4. How to Handle Objections When You Must

    5. Questions? or Objections?

    6. Test Your Learning

    7. Downloadable Worksheet: Prevent Objections Instead of Handling Them

    8. Applying the Principles
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